Jose, Alex, and Jared all met on the very first day of class at Columbia Business School, and the three grew to be fast friends. Over the next two years, they found themselves spending much of their free time talking to entrepreneurs, and one theme kept emerging – startups and small businesses were struggling to keep up with the demands of their customers.

Jose, Alex and Jared believed they could create a new paradigm in customer service to address this pain point, and decided to launch Horatio – a next-generation and tech-enabled customer support firm aimed at providing a reliable and trusted handpicked outsourced team managed by Horatio to allow businesses to “focus on what they do best … and let Horatio do the rest.”